The client initially requested short, independent social media clips showcasing their dial variations in both silver and gold cases.

However, I wanted to take this a step further. Instead of animating a standalone video for each model, I came up with the idea to create clips, that could be linked into one cohesive collection presentation - which the client loved.

I focused on using quite similar motion for the beginning and end of each video, so they could also be mixed and matched, but make each different enough to not bore the viewer or feel repetitive.

In addition to the videos, I produced 50 images, shot from 7 different angles, each tailored with a color style specific to every strap color. To give the client maximum flexibility with his assets, I rendered each shot separately from the background in a high resolution, so the composition can be rearranged in post.

While the initial goal of the project was to build a base, sort of enough material to generate some constant "noise" on social media, it quickly evolved into something bigger - transforming into a social media ad campaign and sparking an ongoing collaboration with Dennison.

What I loved most about this project was the creative freedom I had and the trust the client placed in me to integrate my vision into their brand.