300 SL

In this exploration I showcase the beautiful seat and steering wheel of the Mercedes 300 SL from 1968. As a client I had an interior restoration specialist in mind.

My goal was to convey a warm feeling with a modern fashionable style that would suit a magazine, while bringing the focus to the beauty of good leather work in a classic interior.

Small movements bring engagement with an elegant feeling to the project and the leather scroll animation creates an experience with breaking the usual dimensions of a website.

Separating the seat from the car lets the observer know that this is about the interior parts, and adding the steering wheel indicates that it is not just about the seat. The ‘onlyness’ of these two objects communicate a sense of specialization and eye for detail.